TIRE SOLUTIONS · DIGITAL EVOLUTION
BUILT FOR
PERFORMANCE.
A complete ground-up rebuild of the Tire Solutions digital presence — engineered for speed, local search dominance, and an unrivaled customer experience.
8
DYNAMIC LOCATION PAGES
100%
CUSTOM-CODED DESIGN
24/7
LIVE ROADSIDE DISPATCH
3x
FASTER THAN PREVIOUS SITE
01 / DESIGN & UX
AESTHETICS MEET USABILITY
The previous site relied on the WordPress Divi page builder — a capable but generic tool. Every design decision in the new site was made intentionally to serve our brand and our customers.
BESPOKE DARK THEME
BEFORE
Generic WordPress Divi template with light, cookie-cutter layouts
NOW
Custom-designed dark theme with bold red accents that reinforce brand identity and command attention in every section.
MOBILE-FIRST RESPONSIVE DESIGN
BEFORE
Theme-level responsiveness — functional but not optimized for mobile interactions
NOW
Built mobile-first with Tailwind CSS, delivering pixel-perfect display across all screen sizes with no compromise.
CONSISTENT DESIGN SYSTEM
BEFORE
Design consistency depended on manual theme settings, leading to visual discrepancies
NOW
Shadcn/ui component library enforces a unified, accessible interface with consistent spacing, color, and typography throughout.
SMOOTH ANIMATIONS & INTERACTIVITY
BEFORE
Limited dynamic elements beyond basic Divi page builder features
NOW
Framer Motion powers scroll-triggered reveals, hero animations, accordion transitions, and hover effects for a polished, modern feel.
STRATEGIC TYPOGRAPHY
BEFORE
Standard theme fonts without distinct brand personality
NOW
Oswald for bold, impactful headings + Inter for clean body text — reinforcing authority and readability simultaneously.
02 / FEATURES
A PLATFORM, NOT JUST A WEBSITE
The new Tire Solutions site functions as a full business platform — serving customers, empowering staff, and driving operational efficiency across all 8 locations.
DYNAMIC LOCATION PAGES
BEFORE
Static pages with basic contact info
NOW
Each of 8 locations has its own dynamic hub: tailored services, local blog posts, job openings, team contacts, and direct directions.
TIRE FITMENT SEARCH TOOL
BEFORE
Customers had to call or visit to ask about tire compatibility
NOW
Step-by-step interactive tool to find the right tires by vehicle type, make, model, and year — with direct CTAs to call or get assistance.
EMERGENCY ROADSIDE ASSISTANCE FORM
BEFORE
Just a phone number — all details collected manually
NOW
Geo-enabled submission form captures vehicle info, GPS coordinates, and contact details, streamlining dispatch and reducing response times.
RICH BLOG & LOCAL CONTENT
BEFORE
Basic static blog section
NOW
Category-filtered blog with location-specific articles, driving local SEO relevance and customer engagement with expert insights.
CUSTOMER FLEET PORTAL
BEFORE
No customer-facing account features
NOW
Registered users manage their fleet vehicles, track service records, and submit requests — providing unmatched transparency and loyalty.
ADMIN & DISPATCH DASHBOARDS
BEFORE
Content managed externally via WordPress backend
NOW
Built-in admin tools for locations, careers, dispatch, and content — unified management with real-time control across all branches.
DYNAMIC TESTIMONIALS
BEFORE
Static quotes placed manually on pages
NOW
Testimonials pulled from a live database, displayed in animated carousels across the site for authentic, up-to-date social proof.
CAREER & JOB POSTING SYSTEM
BEFORE
Generic static careers page or none at all
NOW
Location-specific job postings managed via admin dashboard, displayed dynamically on both the Careers page and each Location page.
03 / SEO & GEO-TARGETING
ENGINEERED TO BE FOUND
In a service industry, local visibility is everything. Every technical and content decision was made with search engine dominance in mind — at both the national and hyper-local level.
CUSTOM SEO COMPONENT
BEFORE
Relied on generic WordPress SEO plugins (e.g., Yoast) with broad optimization
NOW
Custom SEO component dynamically generates precise meta titles, descriptions, keywords, canonical URLs, and Open Graph tags per page.
RICH STRUCTURED DATA (JSON-LD)
BEFORE
Minimal or default structured data, little search engine enrichment
NOW
LocalBusiness, AutoRepair, and Service JSON-LD schemas on every location page — enabling rich results, local packs, and higher CTR.
HYPER-LOCALIZED CONTENT STRATEGY
BEFORE
Generic content applied broadly to all locations, reducing local search relevance
NOW
Every location page features city-specific intro text, local blog posts, and area job listings — signaling deep local relevance to Google.
INTELLIGENT GEO-TARGETING
BEFORE
No automatic location detection or personalization
NOW
useClosestLocation hook detects the user's nearest branch on arrival, personalizing homepage content and reducing friction immediately.
GOOGLE MAPS INTEGRATION
BEFORE
Simple text addresses
NOW
One-click directions via Google Maps on every location page, boosting local pack performance and Google Business Profile signals.
PAGE SPEED & PERFORMANCE
BEFORE
WordPress + Divi with heavy plugin stack can suffer from bloat and slow load times
NOW
Built on Vite + React, delivering lightning-fast initial loads, code splitting, and lean bundles — all contributing to better Core Web Vitals and rankings.
PER-PAGE META TAGS
Every single page — services, locations, blog posts — has unique, optimized meta titles and descriptions.
LOCALBUSINESS SCHEMA
Structured JSON-LD data on all location pages tells Google exactly who we are, where we are, and what we do.
GEO-PERSONALIZATION
Users are automatically matched to their nearest branch on arrival, reducing bounce rate and increasing conversion.
04 / AI SEARCH OPTIMIZATION
OPTIMIZED FOR THE AI ERA
Search is no longer just Google. Customers now ask ChatGPT, Perplexity, and Google AI Overviews for local service recommendations — so the new site is engineered to be the answer those engines cite.
ORGANIZATION KNOWLEDGE GRAPH
BEFORE
No structured identity data for AI engines to reference
NOW
Organization JSON-LD schema on the homepage feeds Tire Solutions' name, logo, contact, and locations to ChatGPT, Perplexity, and Google AI Overviews.
LOCATION-SPECIFIC FAQ SCHEMA
BEFORE
No question-and-answer content for AI engines to cite
NOW
Every location page generates natural-language FAQ schemas with city-specific questions and answers — exactly what AI search engines surface in answers.
DYNAMIC CITY FAQ CONTENT
BEFORE
Static, one-size-fits-all location descriptions
NOW
Dynamic FAQ sections with H2-formatted, city-specific service questions improve both AI indexing and traditional search visibility.
SERVICE & ITEMLIST STRUCTURED DATA
BEFORE
Minimal structured data beyond basic pages
NOW
Service schemas on mechanical and press pages, plus an ItemList schema indexing the full 8-branch network for AI and local search discovery.
LOCALSERVICESEO ACROSS SERVICE PAGES
BEFORE
Service pages lacked regional or FAQ structure
NOW
A reusable component injects Service schema and local-search FAQ metadata into every secondary service page — standardized AI discoverability.
AI CRAWLER ACCESS ENABLED
BEFORE
Default robots rules blocked AI training and retrieval bots
NOW
robots.txt explicitly allows GPTBot, Claude-Bot, and other AI/LLM crawlers, ensuring Tire Solutions content reaches AI-powered search results.
KNOWLEDGE GRAPH READY
Organization schema tells AI engines exactly who Tire Solutions is, what they do, and where — feeding authoritative answers.
FAQ CITATION ENGINE
City-specific FAQ schemas provide the natural-language Q&A pairs AI engines love to quote verbatim.
AI CRAWLER FRIENDLY
robots.txt explicitly permits GPTBot, Claude-Bot, and other LLM crawlers to index and surface content in AI answers.
05 / TECHNOLOGY
THE STACK BEHIND THE SPEED
Replacing a WordPress + Divi + plugin stack with a modern, purpose-built React application means faster load times, fewer security vulnerabilities, and unlimited scalability.
REACT
Dynamic, component-driven UI with fast, reactive updates
TAILWIND CSS
Utility-first styling system ensuring a consistent, scalable design
FRAMER MOTION
Production-grade animations that delight without sacrificing performance
VITE
Modern build tooling for blazing-fast development and optimized production bundles
BASE44 BAAS
Secure backend-as-a-service for entity management, auth, and integrations
TANSTACK QUERY
Intelligent server-state management with caching and background sync
SHADCN/UI
Accessible, composable UI components for a unified design language
REACT LEAFLET
Interactive maps for service truck dispatch and location discovery
06 / ADMIN TOOLS
BUILT FOR THE PEOPLE RUNNING IT
The new platform isn't just a better website — it's a full management system. Admins can control every aspect of the site's content and operations without touching a single line of code.
LOCATION MANAGEMENT
Add and edit all branch locations — including address, phone, maps URL, hero images, and active status. Each location gets its own dynamic page automatically.
- Add / edit / remove locations
- Set hero banner images per branch
- Toggle locations active or inactive
- Link Google Maps directions
TEAM & MANAGER ASSIGNMENT
Assign managers and team members directly to each location. Their name, role, phone, and email automatically appear on the public-facing location page.
- Add multiple employees per location
- Assign manager roles
- Display contact info on location pages
- Upload employee profile photos
SERVICES PER LOCATION
Customize exactly which services are offered at each branch. Services appear in expandable accordions on the location page, with detailed descriptions shown inline.
- Tailor services per branch
- Services auto-display on location pages
- Expandable descriptions for each service
- No code changes required
JOB POSTING MANAGEMENT
Create and publish job postings tied to specific locations. They automatically appear on both the main Careers page and the relevant location page.
- Create location-specific job postings
- Set pay range, hours, and requirements
- Toggle postings active or inactive
- Applications sent directly via email
DISPATCH DASHBOARD
Monitor and manage incoming roadside assistance requests in real time. Assign service trucks, update statuses, and track resolutions across all branches.
- View all roadside requests live
- Assign trucks to requests
- Update dispatch status
- Track completion across locations
TESTIMONIALS & BLOG
Add customer testimonials that populate site-wide carousels, and publish blog posts tied to specific locations to drive local SEO relevance.
- Add / manage testimonials
- Publish blog posts by category
- Tag posts to specific cities
- Featured posts highlighted on homepage
ROLE-BASED ACCESS CONTROL
Admin tools are protected behind secure role-based authentication. Only authorized staff can access dashboards, manage content, or view dispatch data — keeping operations secure across all branches.
THE CREATIVE FORCE BEHIND THIS SITE
DESIGNED &
DEVELOPED BY
Cardinal Group Marketing is a full-service digital marketing agency specializing in brand strategy, web development, and local SEO for growth-focused businesses. This Tire Solutions platform represents the intersection of sharp brand thinking and technical precision — every pixel, every schema tag, and every feature built to drive real business results.
- Brand Strategy & Visual Identity
- Custom React Web Development
- Local SEO & Structured Data
- Content Strategy & Blog Systems
- Fleet Portal & Admin Tools
STRATEGIC PARTNERSHIP
CARDINAL GROUP MARKETING
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TIRE SOLUTIONS
Elevating a regional tire service leader into a high-performance digital brand with national-grade web infrastructure.
EXPERIENCE IT YOURSELF
READY TO SEE IT IN ACTION?
Explore our locations, find the right tires for your fleet, or request emergency roadside assistance — all from a single, beautifully engineered platform.